Jellycat! Jellycat are one of my favorite plush providers and this squirrel is one of the reasons why. Their Woodland series are rather unique in the plush world, as they go more toward to the cartoony/cute end of the spectrum rather than realism, and because of that, are just packed full of character. His wispy ears and extra fluffy tail are really cute, and he feels very well made too, with some nice weight to him.
This is one stuffed squirrel that just needs to be hugged. Repeatedly.